A new way of doing commerce

 We implement and activate your Google Analytics and Ads platform


Google experts with +10 years of European case references

Google Analytics is a leading digital analytics solution to measure usage and performance of your websites, digital marketing and mobile apps.

With a close integration to other Google services like AdWords, Google Optimize and Big Query Google offers their clients a good foundation for collection, analysing and activation data within various digital channels.

The Busk & Co team have great experience with the Google platform, based on analytics and optimisation engagements with various companies across Europe.

Google services from Busk&Co


Data & system architecture, implementation & data governance

Data is the foundation for optimising your digital business. What we do:

  • Design and implement Google Analytics, Google Optimize and other Google Marketing Suite platforms

  • Tag management via Google Tag Manager or other enterprise TMS platforms

  • Audit existing implementation based on your business goals and our best practice experience

Actionable insights, personalisation and digital business optimisation

Drive your business by transforming your data into actionable insights. What we do:

  • Activate your data to maximise ROI on your digital investments

  • Business driven analysis and actionable insights, to optimise your digital presence and performance

  • Design & execute optimisation and personalisation roadmaps


Business reporting and dashboarding

Reporting and dashboards provides overview of your business performance. What we do:

  • KPI identification for all stakeholder needs

  • Simplify and automate your business reporting, via Google Data Studio or Klipfolio etc.

  • Define, design and implement live/real-time performance dashboards

Training and sparring

We can help build and enhance your internal analytics team, to ensure they have the right skills and knowledge to deliver best in class analysis and business optimisation. What we do:

  • Adhoc analytics expert sparring to your team

  • Tool training for your team, combined with our digital business experience and strategical approach

Get access to Google Analytics experts and tailored training of your team


Deliver on omnichannel ambitions. Connect data and experiences across marketing, onsite, app, CRM, email, in-store etc. What we do:

  • Data & system strategy, implementation and activation

  • Managed services


Data driven automated cross-channel marketing

Use your audience data to deliver automated optimized campaigns across email, ppc and above the line channels. What we do:

  • Cross-channel DSP implementation and optimisation, for example DoubleClick

  • Marketing automation of your e-mail, SEM, display etc. campaigns

  • Cross-channel marketing personalisation

Got a project in mind?

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