About

Busk&Co is a boutique commerce consultancy with a highly experienced world class team.

We grow your business by doing commerce in a new way.

We have a very experienced team with more than 20 years of experience within e-commerce, digital management and consulting for some the largest online players in Europe within Retail, Luxury, Telco, BtB, Travel and Finance.

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Our beliefs

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Customer expectations are developing rapidly

Driven by companies like Amazon (BtC/BtB), Zalando (Fashion) and Sky (Media/telco). Companies must approach commerce in a new way to close the customer expectations gap.

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Data control is crucial in executing a succesful commerce strategy

Full ownership of marketing, onsite, customer and ERP data and the ability to transfer it into actionable business decisions is key to a successful commerce setup.

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Impossible to predict the future

Lightweight and flexible setups makes it possible to change, test and ultimately replace solutions and avoid lock-in and legacy setups.

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Organisational capabilities has to drive tech choices

The ability for the organisation to fully utilize a technology is more important that the technology feature set and options themselves.