Busk&Co is a boutique commerce consultancy with a highly experienced world class team.

We grow your business by doing commerce in a new way.

We have a very experienced team with more than 20 years of experience within e-commerce, digital management and consulting for some the largest online players in Europe within Retail, Luxury, Telco, BtB, Travel and Finance.


Our beliefs


Customer expectations are developing rapidly

Driven by companies like Amazon (BtC/BtB), Zalando (Fashion) and Sky (Media/telco). Companies must approach commerce in a new way to close the customer expectations gap.


Data control is crucial in executing a succesful commerce strategy

Full ownership of marketing, onsite, customer and ERP data and the ability to transfer it into actionable business decisions is key to a successful commerce setup.


Impossible to predict the future

Lightweight and flexible setups makes it possible to change, test and ultimately replace solutions and avoid lock-in and legacy setups.


Organisational capabilities has to drive tech choices

The ability for the organisation to fully utilize a technology is more important that the technology feature set and options themselves.